First Virtue, Limited and Transcend People, Limited First Virtue, Limited and Transcend People, Limited
Case Studies: Lead Generation

Background:

An industry leader of specialty education and content solutions was in need of a streamlined contact database and steady source of leads for its sales teams. The client required a high number of fresh, qualified leads as it expanded business to new regions. The client was not satisfied with its existing service provider due to:

 

  • Quality and turnaround problems
  • Limited resources and lack of reliability during seasonal ramp-ups
  • Communication inefficiencies


FVL & TPL's solution:

After learning about the relationship with its existing service provider, FVL & TPL devised metrics in order to address the client's unique concerns. FVL & TPL worked closely with the client to understand the client's sales cycle and how to meet its seasonal needs. FVL & TPL's team of seasoned BPO professionals offered a fast learning curve and seamless integration of processes to supplement the work of its existing provider. FVL & TPL's innovative lead generation techniques and reliable contact management exceeded the client's initial expectations.

Client Benefits:

 

Consistently met all goals and deadlines
  • Adapted to seasonal ramp-up and ramp-down schedules
  • Improved turnaround times and reduced down-time for sales teams
  • Enabled an open communication system to ensure success of projects

After the initial trial, the client terminated its relationship with their previous service provider and retained FVL & TPL exclusively as their BPO partner. Further, the client has added additional projects in order expand to new business areas.


Lead Generation

 

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