Lead Generation

Background:

An industry leader of specialty education and content solutions was in need of a streamlined contact database and steady source of leads for its sales teams. The client required a high number of fresh, qualified leads as it expanded business to new regions. The client was not satisfied with its existing service provider due to:

Quality and turnaround problems
Limited resources and lack of reliability during seasonal ramp-ups
Communication inefficiencies

FVL & TPL's Solution:

After learning about the relationship with its existing service provider, FVL & TPL devised metrics in order to address the client's unique concerns. FVL & TPL worked closely with the client to understand the client's sales cycle and how to meet its seasonal needs. FVL & TPL's team of seasoned BPO professionals offered a fast learning curve and seamless integration of processes to supplement the work of its existing provider. FVL & TPL's innovative lead generation techniques and reliable contact management exceeded the client's initial expectations.

Client Benefits:

Consistently met all goals and deadlines
Adapted to seasonal ramp-up and ramp-down schedules
Improved turnaround times and reduced down-time for sales teams
Enabled an open communication system to ensure success of projects

After the initial trial, the client terminated its relationship with their previous service provider and retained FVL & TPL exclusively as their BPO partner. Further, the client has added additional projects in order expand to new business areas.