Background:
An industry leader of specialty education and content solutions was in need of a
streamlined contact database and steady source of leads for its sales teams. The
client required a high number of fresh, qualified leads as it expanded business to
new regions. The client was not satisfied with its existing service provider due to:
- Quality and turnaround problems
- Limited resources and lack of reliability during seasonal ramp-ups
- Communication inefficiencies
FVL & TPL's solution:
After learning about the relationship with its existing service provider, FVL & TPL
devised metrics in order to address the client's unique concerns. FVL & TPL worked
closely with the client to understand the client's sales cycle and how to meet its
seasonal needs. FVL & TPL's team of seasoned BPO professionals offered a fast
learning curve and seamless integration of processes to supplement the work of its
existing provider. FVL & TPL's innovative lead generation techniques and reliable
contact management exceeded the client's initial expectations.
Client Benefits:
Consistently met all goals and deadlines
- Adapted to seasonal ramp-up and ramp-down schedules
- Improved turnaround times and reduced down-time for sales teams
- Enabled an open communication system to ensure success of projects
After the initial trial, the client terminated its relationship with their previous service provider and retained FVL & TPL exclusively as their BPO partner. Further, the client has added additional projects in order expand to new business areas.
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